Since January, our roster of professional editors has grown 120%! We’ve added talent in music video editing, digital design and animation and storytelling through video. The immense talent and passion our creative freelancers have is truly inspirational.Read More
The VDOMKR blog highlights new and exciting developments at the company, provides great tips and tricks for shooting and editing video, and gives you info about our services to help you make better video for the web. Sign-up for our newsletter and follow us on Twitter to make sure you never miss out!
Spring is an exciting time of year when children are frolicking and flowers are blossoming.
And it’s no different here at VDOMKR where we continue to blossom.
After a year of tinkering and one cold snowy New York winter, we are proud to announce a new product line up that allows customers to choose a specific type of video to best suit their needs. No longer based on video length, we now provide VDOMKR customers with a number of editing packages based on video type. Additionally, the new packages come equipped with customized project storyboards to make the video making process even easier.
From Crowdfunding to a Family Vacation, you can now choose an editing package based on the type of video you want to create. Our goal is to give you complete creative control in the video production process while making it as simple as possible to make great video. These new tools make it easier than ever to be your own director by providing a basic outline specific for your video type. You have the flexibility to follow our guideline or run away with it, but at least you now know where to start. Click here to learn more and see for yourself.
Don’t see your video type? Worry not! For we will be launching more over the next few weeks, so check back soon!
“I know video is important, but I just don’t have the time”
“I have a great idea for a video, but the process seems daunting”
These are the types of comments we hear all too frequently, but we believe creating video doesn't need to be as intimidating as you might think. By planning and leveraging the right tools, it’s possible for you to produce great video for yourself, your brand and your business.
Our goal is to simplify the process by breaking down video production into easily digestible steps.
- Enjoy & Share
Planning, when you have the right tools, can be fun and easy. Start by watching videos. No, the whole process isn't that easy, but watching videos with the idea that you can create something similar with your brand will help you dissect it and then apply it to your own video. Write down your goals and audience for your video. What do you want to achieve with a video? What kinds of emotions do you want your audience to feel? Whether you’re selling a product or giving your fans a behind-the-scenes look at your business, having clear objectives will help convey your message and stimulate emotions from your audience.
Still not sure how to get started? Try visualizing what you want in terms of shots, key players, script, etc. and just start filming. You can’t capture what you don’t film, so don’t be nervous behind or in front of the camera. You never know what you might capture or what will inspire you, so play around with it and most importantly, have fun with it!
Watching videos online and playing with a camera should stimulate some of the creative juices. If you’re still having trouble, try using the VDOMKR Shooting Guide. This 1-page guide is a useful tool for both the planning and shooting phases of your project that will help you capture quality footage.
So, now you've got some footage and a vision for your video. Now what?
Editing is the most painful and time consuming step. Luckily you don’t have to worry about that part; we've got you covered. Let us match you with a professional editor that specializes in your type of video and they will take care of the rest. Simply upload your raw footage and any other media or directions you would like and the editor will send you a rough cut of your video. Gather your team to review and provide feedback to ensure your video is fully customized and suits your needs.
That’s it, you’re done! See, that wasn't so bad, was it? Your polished, professionally customized video is now ready to be shared to your fans, your employees, strangers on social media, your neighbor’s cat or whomever you want!
Introducing our first guest blog post! This one comes from our friend Brian @ SeaSites, a leading video production company in Connecticut.
We recently spoke at a conference on tourism. The topic was "How To Use Video To Market Your Business". Noticed there are many small companies out there whose businesses could benefit tremendously from video content, but may not have a lot of money to spend on the production. So I decided to write this.
One of the best ways to help companies market their brand, increase awareness, and get their message out is through video. No one needs to be convinced anymore that video is arguably the most powerful form of marketing for most businesses.
But, there are millions of small businesses who can't afford to hire Wieden+Kennedy to create and produce their videos. For most businesses starting out, a few thousand dollars for video production is still a huge stretch. Not to mention the need to be creating new content regularly. So the question is, how does a business with a limited budget create videos?
How to create videos without spending thousands of $:
- College or High School Students: Find college or high school students in the film industry who are looking to build their portfolio. Network through friends or search on craigslist.
- Wedding Videographers: Many times you can find young wedding videographers who are also looking to build their portfolio/business and have very reasonable prices. Wedding videographers are incredibly hard workers and usually have a taste for quality work. Their businesses may be seasonal and are looking to pick up projects in the off season. Google wedding videographers in the area you live.
- Do It Yourself: Buy a consumer grade camera for less than $1,000, learn how to use it and you’ll never have to pay anyone to film for you. We financed our first camera through best buy. It’s the “teach a man to fish” theory. Plus you can visit YouTube University and learn how to operate the camera.
- Editing: Purchase the Adobe Creative Suite editing software for $50 a month and teach yourself how to edit. I understand this will take a lot of time and effort, but it's a great way to limit the cost.
- There are editing resources like VDOMKR where you're able to upload raw video footage along with how you’d like the video edited. They have a network of professional editors and will create you a high quality video for a reasonable cost. This includes, graphics, music, and many more features.
- Amateur Style: Use your smartphone. This is pretty much why Youtube, Instagram, and Vine exist. Create a short informational video that's relevant to your business and that you think will add value to your customers. Don’t be too concerned about having a high quality production video on these platforms. Just create content you think your target demographic will enjoy and see what happens.
Thanks for reading,
We all know the power of a great video. We’ve all experienced a video that has moved us emotionally. Maybe it made you buy something, maybe it made you get involved in an organization, maybe it changed your entire outlook on life. Either way, those videos, which you were just sitting and watching, made you physically do something. That’s the power of video.
But it doesn't start there...Read More
That's the most common question we get. Today, everyone understands the power of video. Whether you have a product or brand to represent or just a great story that needs to be told, you know how valuable video is to convey that message. But where do you begin? How do you actually get the right footage? Here are 3 basic steps to get you started.
Idea: Ok, so you have a great idea. Now write it out! Use a storyboard to think through the flow and write out the script. Read it aloud. Make adjustments. Planning will help ensure your video clearly and concisely articulates your message. Most importantly, have fun with this phase! No idea is bad in the beginning. As the creative juices get flowing, you never know what brilliant tagline or opening scene you will think of to grab your audience.
Shooting: Now on to the more technical stuff. There are a few things you will need in terms of equipment and setup. All VDOMKR customers get a Custom Production Checklist for their projects once they sign up for an editing package, but here are a few basics:
- HD Camera with plenty of digital storage space (extra SD cards are always a good idea)
- Good lighting (bring your own or use that big bright thing in the sky!)
- Microphone (especially if there is a lot of background noise at your shooting location)
That's basically it. Scouting your location ahead of time for things like power outlets, optimal time for natural light and noise are always a good idea. Do a test shot and then take a look at that shot from your TV or computer to make sure everything looks and sounds best.
BONUS TIP: Use a secondary camera like a mobile phone or GoPro to get auxiliary angles/shots. This is particularly effective in interview style videos to add visual change to the video, rather than just a single camera shooting a single subject.
Post-Production: If you are reading this on the VDOMKR blog, well you know what I'm going to say here. Use VDOMKR to edit all your gorgeous footage into a professional looking video! Select one of our editing packages, choose any add-ons you wish and check out! Your video will be edited by one of our amazing editors and be ready in just a few days.
Have questions about shooting video? Contact us on Twitter, Facebook, email, carrier pigeon, whatever! We would love to help you get started and ensure your production comes out exceeding your expectations.
VDOMKR (pronounced “Video Maker”)
Today we begin what we hope is a fun, challenging and productive journey. With VDOMKR we want to enable creative minds to turn ideas into realities. Our goal is to provide the tools and resources people need to produce high quality video content. The services and products VDOMKR plans to develop will inspire and enable everyone from the novice creator to experienced professional. We cannot wait to see what our customers will do with what we are building.
Now is a great time to get into this space. Video production is becoming more and more mainstream with the increasing abilities of mobile phones shooting 1080p and over 100 million internet users watching online video a day. More content is certainly a good thing, but now it’s time to refine.
That’s where VDOMKR comes in. This problem of refinement, especially for professionals looking to build or maintain a brand and web presence that rises above competitors, is certainly challenging. The New York Times recently published an article discussing some solutions for the everyday videographer. We want to take it a step further. VDOMKR will help you organize ideas into cohesive storyboards, shoot them armed with the skills to make your footage look great and edit your production into it’s final Primetime-ready form. With 100 hours of content uploaded every minute to YouTube, we understand how important it is to set yourself apart from competition.
This is a journey for us as entrepreneurs that we hope is as rewarding and meaningful for those we work with and collaborate with as it is for us. Let's put our best minds together to create something amazing!