4 Steps to Simplify Video Production

“I know video is important, but I just don’t have the time”

“I have a great idea for a video, but the process seems daunting”

These are the types of comments we hear all too frequently, but we believe creating video doesn't need to be as intimidating as you might think.  By planning and leveraging the right tools, it’s possible for you to produce great video for yourself, your brand and your business.


Our goal is to simplify the process by breaking down video production into easily digestible steps.

  • Plan
  • Shoot
  • Edit
  • Enjoy & Share

Planning, when you have the right tools, can be fun and easy.  Start by watching videos.  No, the whole process isn't that easy, but watching videos with the idea that you can create something similar with your brand will help you dissect it and then apply it to your own video.  Write down your goals and audience for your video.  What do you want to achieve with a video?  What kinds of emotions do you want your audience to feel?  Whether you’re selling a product or giving your fans a behind-the-scenes look at your business, having clear objectives will help convey your message and stimulate emotions from your audience.

You can’t capture what you don’t film

Still not sure how to get started?  Try visualizing what you want in terms of shots, key players, script, etc. and just start filming.  You can’t capture what you don’t film, so don’t be nervous behind or in front of the camera.  You never know what you might capture or what will inspire you, so play around with it and most importantly, have fun with it!

Watching videos online and playing with a camera should stimulate some of the creative juices.  If you’re still having trouble, try using the VDOMKR Shooting Guide.  This 1-page guide is a useful tool for both the planning and shooting phases of your project that will help you capture quality footage.

So, now you've got some footage and a vision for your video.  Now what?

Editing is the most painful and time consuming step.  Luckily you don’t have to worry about that part; we've got you covered.  Let us match you with a professional editor that specializes in your type of video and they will take care of the rest.  Simply upload your raw footage and any other media or directions you would like and the editor will send you a rough cut of your video.  Gather your team to review and provide feedback to ensure your video is fully customized and suits your needs.

That’s it, you’re done!  See, that wasn't so bad, was it?  Your polished, professionally customized video is now ready to be shared to your fans, your employees, strangers on social media, your neighbor’s cat or whomever you want!

This is where the magic happens.

This is where the magic happens.

We all know the power of a great video. We’ve all experienced a video that has moved us emotionally. Maybe it made you buy something, maybe it made you get involved in an organization, maybe it changed your entire outlook on life. Either way, those videos, which you were just sitting and watching, made you physically do something. That’s the power of video.

But it doesn't start there...

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I need video, but where do I start? - 3 Basic Steps

That's the most common question we get.  Today, everyone understands the power of video.  Whether you have a product or brand to represent or just a great story that needs to be told, you know how valuable video is to convey that message.  But where do you begin?  How do you actually get the right footage?  Here are 3 basic steps to get you started.

Idea: Ok, so you have a great idea.  Now write it out!  Use a storyboard to think through the flow and write out the script.  Read it aloud.  Make adjustments.  Planning will help ensure your video clearly and concisely articulates your message.  Most importantly, have fun with this phase!  No idea is bad in the beginning.  As the creative juices get flowing, you never know what brilliant tagline or opening scene you will think of to grab your audience.


Shooting: Now on to the more technical stuff.  There are a few things you will need in terms of equipment and setup.  All VDOMKR customers get a Custom Production Checklist for their projects once they sign up for an editing package, but here are a few basics:

  • HD Camera with plenty of digital storage space (extra SD cards are always a good idea)
  • Tripod
  • Good lighting (bring your own or use that big bright thing in the sky!)
  • Microphone (especially if there is a lot of background noise at your shooting location)

That's basically it.  Scouting your location ahead of time for things like power outlets, optimal time for natural light and noise are always a good idea.  Do a test shot and then take a look at that shot from your TV or computer to make sure everything looks and sounds best.

BONUS TIP: Use a secondary camera like a mobile phone or GoPro to get auxiliary angles/shots.  This is particularly effective in interview style videos to add visual change to the video, rather than just a single camera shooting a single subject.

Post-Production: If you are reading this on the VDOMKR blog, well you know what I'm going to say here.  Use VDOMKR to edit all your gorgeous footage into a professional looking video!  Select one of our editing packages, choose any add-ons you wish and check out!  Your video will be edited by one of our amazing editors and be ready in just a few days.

Have questions about shooting video?  Contact us on Twitter, Facebook, email, carrier pigeon, whatever!  We would love to help you get started and ensure your production comes out exceeding your expectations.