This is where the magic happens.

This is where the magic happens.

We all know the power of a great video. We’ve all experienced a video that has moved us emotionally. Maybe it made you buy something, maybe it made you get involved in an organization, maybe it changed your entire outlook on life. Either way, those videos, which you were just sitting and watching, made you physically do something. That’s the power of video.

But it doesn't start there...

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I need video, but where do I start? - 3 Basic Steps

That's the most common question we get.  Today, everyone understands the power of video.  Whether you have a product or brand to represent or just a great story that needs to be told, you know how valuable video is to convey that message.  But where do you begin?  How do you actually get the right footage?  Here are 3 basic steps to get you started.

Idea: Ok, so you have a great idea.  Now write it out!  Use a storyboard to think through the flow and write out the script.  Read it aloud.  Make adjustments.  Planning will help ensure your video clearly and concisely articulates your message.  Most importantly, have fun with this phase!  No idea is bad in the beginning.  As the creative juices get flowing, you never know what brilliant tagline or opening scene you will think of to grab your audience.

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Shooting: Now on to the more technical stuff.  There are a few things you will need in terms of equipment and setup.  All VDOMKR customers get a Custom Production Checklist for their projects once they sign up for an editing package, but here are a few basics:

  • HD Camera with plenty of digital storage space (extra SD cards are always a good idea)
  • Tripod
  • Good lighting (bring your own or use that big bright thing in the sky!)
  • Microphone (especially if there is a lot of background noise at your shooting location)

That's basically it.  Scouting your location ahead of time for things like power outlets, optimal time for natural light and noise are always a good idea.  Do a test shot and then take a look at that shot from your TV or computer to make sure everything looks and sounds best.

BONUS TIP: Use a secondary camera like a mobile phone or GoPro to get auxiliary angles/shots.  This is particularly effective in interview style videos to add visual change to the video, rather than just a single camera shooting a single subject.

Post-Production: If you are reading this on the VDOMKR blog, well you know what I'm going to say here.  Use VDOMKR to edit all your gorgeous footage into a professional looking video!  Select one of our editing packages, choose any add-ons you wish and check out!  Your video will be edited by one of our amazing editors and be ready in just a few days.

Have questions about shooting video?  Contact us on Twitter, Facebook, email, carrier pigeon, whatever!  We would love to help you get started and ensure your production comes out exceeding your expectations.