I need video, but where do I start? - 3 Basic Steps

That's the most common question we get.  Today, everyone understands the power of video.  Whether you have a product or brand to represent or just a great story that needs to be told, you know how valuable video is to convey that message.  But where do you begin?  How do you actually get the right footage?  Here are 3 basic steps to get you started.

Idea: Ok, so you have a great idea.  Now write it out!  Use a storyboard to think through the flow and write out the script.  Read it aloud.  Make adjustments.  Planning will help ensure your video clearly and concisely articulates your message.  Most importantly, have fun with this phase!  No idea is bad in the beginning.  As the creative juices get flowing, you never know what brilliant tagline or opening scene you will think of to grab your audience.

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Shooting: Now on to the more technical stuff.  There are a few things you will need in terms of equipment and setup.  All VDOMKR customers get a Custom Production Checklist for their projects once they sign up for an editing package, but here are a few basics:

  • HD Camera with plenty of digital storage space (extra SD cards are always a good idea)
  • Tripod
  • Good lighting (bring your own or use that big bright thing in the sky!)
  • Microphone (especially if there is a lot of background noise at your shooting location)

That's basically it.  Scouting your location ahead of time for things like power outlets, optimal time for natural light and noise are always a good idea.  Do a test shot and then take a look at that shot from your TV or computer to make sure everything looks and sounds best.

BONUS TIP: Use a secondary camera like a mobile phone or GoPro to get auxiliary angles/shots.  This is particularly effective in interview style videos to add visual change to the video, rather than just a single camera shooting a single subject.

Post-Production: If you are reading this on the VDOMKR blog, well you know what I'm going to say here.  Use VDOMKR to edit all your gorgeous footage into a professional looking video!  Select one of our editing packages, choose any add-ons you wish and check out!  Your video will be edited by one of our amazing editors and be ready in just a few days.

Have questions about shooting video?  Contact us on Twitter, Facebook, email, carrier pigeon, whatever!  We would love to help you get started and ensure your production comes out exceeding your expectations.

This is only the beginning

Wow!  What a month!  It’s only been 4 weeks since we launched the Beta site for VDOMKR to start testing some of our ideas to make better video in the open market.  The response has been incredible and we are so excited to deliver truly exceptional products and services for video in the near future.

So, what have we been up to?  Right now we are testing our core editing service with some pilot customers and on-boarding professional video editors to fill out our roster.  If you are interested in applying as an editor or know someone who might be, send an email to hello@VDOMKR.com.

What’s next?  We are pursuing what seems like a thousand directions at once, which is the nature of a startup.  There is never any shortage of things to do.  From basic functions like registering our Trademark and setting up business functions to diving head first into some R&D on exciting new products and services, we are certainly keeping busy! Stay tuned for more announcements coming soon via our Twitter page (@VDOMKR).

New Year, New Company

VDOMKR (pronounced “Video Maker”)

Today we begin what we hope is a fun, challenging and productive journey. With VDOMKR we want to enable creative minds to turn ideas into realities.  Our goal is to provide the tools and resources people need to produce high quality video content. The services and products VDOMKR plans to develop will inspire and enable everyone from the novice creator to experienced professional. We cannot wait to see what our customers will do with what we are building.

Now is a great time to get into this space.  Video production is becoming more and more mainstream with the increasing abilities of mobile phones shooting 1080p and over 100 million internet users watching online video a day.  More content is certainly a good thing, but now it’s time to refine.  

That’s where VDOMKR comes in.  This problem of refinement, especially for professionals looking to build or maintain a brand and web presence that rises above competitors, is certainly challenging.  The New York Times recently published an article discussing some solutions for the everyday videographer.  We want to take it a step further.  VDOMKR will help you organize ideas into cohesive storyboards, shoot them armed with the skills to make your footage look great and edit your production into it’s final Primetime-ready form.  With 100 hours of content uploaded every minute to YouTube, we understand how important it is to set yourself apart from competition.

This is a journey for us as entrepreneurs that we hope is as rewarding and meaningful for those we work with and collaborate with as it is for us. Let's put our best minds together to create something amazing!