4 Steps to Simplify Video Production

“I know video is important, but I just don’t have the time”

“I have a great idea for a video, but the process seems daunting”

These are the types of comments we hear all too frequently, but we believe creating video doesn't need to be as intimidating as you might think.  By planning and leveraging the right tools, it’s possible for you to produce great video for yourself, your brand and your business.

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Our goal is to simplify the process by breaking down video production into easily digestible steps.

  • Plan
  • Shoot
  • Edit
  • Enjoy & Share

Planning, when you have the right tools, can be fun and easy.  Start by watching videos.  No, the whole process isn't that easy, but watching videos with the idea that you can create something similar with your brand will help you dissect it and then apply it to your own video.  Write down your goals and audience for your video.  What do you want to achieve with a video?  What kinds of emotions do you want your audience to feel?  Whether you’re selling a product or giving your fans a behind-the-scenes look at your business, having clear objectives will help convey your message and stimulate emotions from your audience.

You can’t capture what you don’t film

Still not sure how to get started?  Try visualizing what you want in terms of shots, key players, script, etc. and just start filming.  You can’t capture what you don’t film, so don’t be nervous behind or in front of the camera.  You never know what you might capture or what will inspire you, so play around with it and most importantly, have fun with it!

Watching videos online and playing with a camera should stimulate some of the creative juices.  If you’re still having trouble, try using the VDOMKR Shooting Guide.  This 1-page guide is a useful tool for both the planning and shooting phases of your project that will help you capture quality footage.

So, now you've got some footage and a vision for your video.  Now what?

Editing is the most painful and time consuming step.  Luckily you don’t have to worry about that part; we've got you covered.  Let us match you with a professional editor that specializes in your type of video and they will take care of the rest.  Simply upload your raw footage and any other media or directions you would like and the editor will send you a rough cut of your video.  Gather your team to review and provide feedback to ensure your video is fully customized and suits your needs.

That’s it, you’re done!  See, that wasn't so bad, was it?  Your polished, professionally customized video is now ready to be shared to your fans, your employees, strangers on social media, your neighbor’s cat or whomever you want!